Use the quick 'zoom to' functionality to focus and increase magnification to any location on the map using Bing location search to find any location and then find that location within the mapping interface.
To find a location, select the Place option from underneath the Map Tools ribbon.
The GoTo Place window will then appear allowing for the location to be searched.
Simply enter the required value into the Text bar at the top of the page and then press enter (or press the search option at the bottom of the page) to search. All of the corresponding results appear in the Results pane. Click on any of the returned values to zoom to the requested location. Click on the close button to close the window and return to the mapping interface.
Go To Place supports many different types of input. For example, the above search for Amarillo could also be found by searching for the post code, street name or even a point of interest (Eiffel Tower, London Bridge, etc.).