You can link Reality Data to the project from under Administration > Reality management -
If you already have access to PW ContextShare, you can Associate an existing Reality Data -
This will make the Reality Data available for all iModels in the project. If the Reality Data has been processed and is web-ready, it will be highlighted as a blue link and upon selection will open the model in the reality data viewer.
To create a new Reality Data, the best practice is to use iTwin Capture Import & Upload tool. This is a free tool that can be downloaded from here -https://softwaredownloads.bentley.com/en/ProductDetails/3115
Refer to this wiki for best practices on optimizing and uploading Reality Data - Optimizing & Uploading Reality Data for iTwin